Bae Yong Joon to Appear in Self-produced Drama “Dream High”

February 25, 2009 at 5:09 pm | Posted in Television | 1 Comment

Actor Bae Yong-jun (37) has been flying below the radar since the hit 2007 MBC TV drama series “The Legend” (Taewangsashingi). He is expected to appear in the tentatively-named drama “Dream High,” which he will produce with music mogal Park Jin-young. Keyeast says Bae will produce and plan the drama but is also mulling a screen appearance.

Dream High is the first collaboration between JYP Entertainment, whose largest shareholder is Park, and Keyeast, whose number one shareholder is Bae. It will be a coming-of-age school drama set in an entertainment and arts school. Set to air during next year’s first half, the story will feature a great deal of singing, dancing and acting and will also portray the inner workings of the entertainment industry.

JYP and Keyeast announced the project last month. Park will be in charge of the music production, lyrics, adaptation, vocal and dance training for the cast while Bae will be involved in the overall production and screenplay.

Bae earlier considered his next acting role to be the drama “One Drop” but, due to its delay, he could decide to appear in Dream High instead.

Keyeast says Bae is particularly passionate about the high profile Park-Bae collaboration and if there’s fitting role, he is willing to make an appearance.

The playwright will be chosen and serious preparations will kick off this month.

Keyeast says school teen dramas such as Disney’s “High School Musical” have been massive hits but that Dream High will be different from such existing dramas.

Source: KBS Global


Park Jin Young & Bae Yong Joon, Joint Drama Agency?

January 8, 2009 at 2:42 pm | Posted in Stars, Television | 1 Comment
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First production to be school drama series “Dream High.”

Singer and producer Park Jin-young (37) and star actor Bae Yong-jun (37) announced Tuesday they will jointly establish a comprehensive entertainment content production corporation.

Park’s JYP Entertainment and Keyeast, whose largest shareholder is Bae, will produce the tentatively titled Dream High. The two companies will set up a joint corporation this month and proceed with casting, auditions and the production.

Set to air in the first half of 2010, the story depicts the life of students attending an entertainment and art school. Their singing, dancing and acting will be worth watching, and the show will depict the reality of the entertainment industry.

Park and Bae will take part in the production in one way or another. The Korean, Asian and US media are showing keen interest in the collaboration of their dual star power.

Park will help with the musical aspects and the vocal and dance training of the actors while Bae will be involved in the overall producing. Novice actors, singers and entertainers will be chosen through major auditions. Other drama-related business projects are also being planned.

A JYP Entertainment official said, “JYP is happy to advance to the visual entertainment field with a good partner,” and noted Park’s passion in the project. Park said he will personally write the music and choreograph dances as the general director. He said the drama will be JYP’s key project for this year.

A Keyeast official cited “the two agencies’ strength in management skills of actors and singers and their experience in branching out to the US and Japan.” He said their joint expertise, network and meticulous strategy will help to create world-class Korean content with global appeal.

Source: KBS Global
Picture Source: Newsen

Bae Yong-joon & Park Jin-Young in ‘World Project’

January 3, 2009 at 12:43 am | Posted in Stars | 3 Comments
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Actor Bae Yong-joon, also called Yon-sama, and Park Jin-Young, dubbed a star-maker, will reportedly cooperate on a world project, according to Sports Hankook on Thursday. The newspaper said that the two Korean entertainment stars had agreed on a secret plan to found a joint-corporation targeting overseas markets, including the U.S. and Japan. Bae and Park will each invest at least W50 million (US$1=W1,340).

Bae Yong-joon (left) and Park Jin-Young

Bae Yong-joon (left) and Park Jin-Young

Bae and Park plan to nurture entertainers with global potential based on their expertise. Bae Yong-joon, figurehead of the so-called “Korean Wave,” has established a firm bridgehead for the Japanese entertainment market through BOFi, a Japanese affiliate to the KOSDAQ-listed KeyEast, in which he is the largest shareholder. Meanwhile, Park Jin-Young secured a foothold in the U.S. market by launching JYP USA, the American division of JYP Entertainment, in New York in 2007.

Bae and Park are said to have each produced at least W50 billion worth of added value last year through creation of content. The industry expects their venture will generate at least W100 billion worth of additional added value, the daily reported.

Source: Digital Chosunilbo

Bae Yong-joon to Help Japanese Fans Learn Korean

November 13, 2008 at 2:55 pm | Posted in Other, Stars | 5 Comments

A game targeting fans of top Korean Wave actor Bae Yong-joon who want to learn Korean will be launched in Japan in January next year.

The Busan Metropolitan Government announced Wednesday that multimedia company Mobilero has developed an educational Korean language game starring Bae with funds from it and the Korea Culture and Content Agency.

Mobilero paid W400 million (US$1=W1,351) to Bae’s management agency Keyeast for the right to use his image. The game can be installed in portable multimedia handsets, such as the Nintendo DS, and users can learn Korean with Bae through listening, reading and writing. Bae will dub the voice of his character.

Baek Seung-hyun, CEO of Mobilero, said the game will cost about 5,000 yen, and that his company anticipates sales of 200,000 packs, worth W10 billion, next year. “If there is a high uptake, we will develop intermediate and advanced-level sequels, and English versions for second and third-generation Koreans living overseas,” said Baek.

Source: Digital Chosunilbo

Bae Yong Joon in Nintendo DS Yonsama Hangeul Software

October 21, 2008 at 12:52 pm | Posted in Other, Stars | Leave a comment

Actor Bae Yong-joon’s management agency Keyeast says it has allowed the portable multimedia devices Nintendo DS and Nintendo DS Light the right to use the actor’s face and voice for their Korean language education software. Under the latest agreement, Nintendo will release a brand new software program that allows users to listen, read and write Korean with Bae Yong-joon in January. The educational program will be divided into three levels so that users can enjoy a wide range of games according to their level of Korean.

“DS Yonsama,” the prospective name for the new program will be introduced to the market through an internet shopping mall run by BOF nternational, the Japanese branch of Keyeast. The software will be sold for 5,000 yen and will receive pre-orders.

Keyeast says the demand for Nintendo’s Hangeul education software is expected to be high. Some 22 million units of the Nintendo DS have been sold in Japan and it is considered a must-have item among women in their 30s.

Bae is currently planning to release a travel book and photo book about the “beauty of Korea.”

Picture Source: Hankooki

Bae Yong-jun to Receive Culture Medal

October 16, 2008 at 1:32 pm | Posted in Stars | 1 Comment

Hallyu star Bae Yong-jun has been announced as the recipient of the ceremonial Culture Medal. Upon hearing the news, the actor responded, “I will try to live up to the honor by working harder.”

In an interview with Yonhap News, he said winning the award was a “great responsibility” bestowed upon him and–though he felt he was lacking in many ways–he would “work harder to introduce more of Korea’s culture to the world.”

The Ministry of Culture, Sports and Tourism had recommended Bae for the Culture Medal due to his part in bringing Korean popular culture to the world through the TV drama, “Winter Sonata.”

Bae will be receiving the medal at the Chungcheongbuk-do Province Cheongju Arts Center on October 18th, during the “2008 Culture Day” event.

The Culture Medal is a government award given to figures who have made a cultural impact through various fields. Lee Young-ae won a Culture Medal in 2007 for her influence on the Hallyu phenomenon with the drama “Daejanggeum.”

Picture Source: NoCut News

Bae Yong-jun Recommended for Cultural Medal

October 10, 2008 at 1:29 pm | Posted in Stars | 4 Comments

Hallyu star Bae Yong-jun was nominated for a Cultural Medal and, according to the Ministry of Culture, Sports and Tourism, the actor’s eligibility is currently under review by the State Council and president.

The Ministry of Culture has recognized Bae Yong-jun’s role in introducing Korea’s popular culture to the world through the Hallyu phenomenon following the success of his TV drama “Winter Sonata.” Bae is one of 25 nominees for the Cultural Medal.

If Bae Yong-jun is chosen as the recipient of the honorable medal, he will receive the Cultural Medal at the “2008 Culture Day” event held at the Arts Center on October 18th in Cheongju, North Chungcheong province.

Established in 2004, the Cultural Medal is a government commendation awarded to figures whose invaluable efforts have paved the way in an area of culture.

Actress Lee Young-ae was the recipient of the 2007 Cultural Medal for her cultural influence on the Hallyu phenomenon through the TV drama “Jewel in the Palace.”

Picture Source: Edaily
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Bae Yong Joon’s Management Agency to Produce “Drops of God”

September 11, 2008 at 6:17 am | Posted in Television | 2 Comments
Bae Yong Joon will star in Drops of God

Bae Yong Joon will star in "Drops of God." Do you think he fits the character based on appearance?

“Drops of God,” a new drama series expected to feature Bae Yong-joon as the leading man, will be produced by the actor’s management agency, Keyeast Inc. The company recently said it has decided to produce the drama, slated for broadcast in the second half of 2009. It will be the first drama production for the company.

Drops of God is a phenomenally popular Japanese comic series written by Tadashi Agi and illustrated by Shu Okimoto that gave birth to a worldwide wine boom. Keyeast Inc, which recently bought the copyright for the Korean drama version of Drops of God, said it is looking for writers, directors and cast for the show, which is scheduled to air in the second half of next year. It added that there is a high chance that Bae will take on the leading role of Itse Tomine.

The company said Bae, who is still recovering from an injury he suffered while shooting “Taewangsashingi,” visits the office whenever he can to discuss the direction of the drama, and studies wine in his free time.


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