Bae Yong-joon & Park Jin-Young in ‘World Project’

January 3, 2009 at 12:43 am | Posted in Stars | 3 Comments
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Actor Bae Yong-joon, also called Yon-sama, and Park Jin-Young, dubbed a star-maker, will reportedly cooperate on a world project, according to Sports Hankook on Thursday. The newspaper said that the two Korean entertainment stars had agreed on a secret plan to found a joint-corporation targeting overseas markets, including the U.S. and Japan. Bae and Park will each invest at least W50 million (US$1=W1,340).

Bae Yong-joon (left) and Park Jin-Young

Bae Yong-joon (left) and Park Jin-Young

Bae and Park plan to nurture entertainers with global potential based on their expertise. Bae Yong-joon, figurehead of the so-called “Korean Wave,” has established a firm bridgehead for the Japanese entertainment market through BOFi, a Japanese affiliate to the KOSDAQ-listed KeyEast, in which he is the largest shareholder. Meanwhile, Park Jin-Young secured a foothold in the U.S. market by launching JYP USA, the American division of JYP Entertainment, in New York in 2007.

Bae and Park are said to have each produced at least W50 billion worth of added value last year through creation of content. The industry expects their venture will generate at least W100 billion worth of additional added value, the daily reported.

Source: Digital Chosunilbo



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  1. dang thats pretty cool. it gives asians worldwide a chance to showcase themselves. even though i think what with the internet and things like that, there are worldwide asian stars already. well, at least this way they make bank right? but thats cool.

  2. man i like bae yong joon’s hair like that…
    i hate it long..
    haha..nothing to do with the article just wand to say that…

  3. I think their cooperation due to the financial crisis..
    Park’s stake in JYP Entertainment also dropped from 11.9 billion won to 16.1 billion won, down 42.5 percent from earlier this year, but the fall is more moderate than for superstars like Bae Yoong Joon

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